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Agentforce SDR

#8 Sales

by Salesforce · Best for inbound lead engagement inside Salesforce

Agentforce SDR (formerly Einstein SDR Agent) autonomously engages inbound prospects in natural language, answering questions, handling objections, and booking meetings, grounded in a company's own CRM and external data via Salesforce's Agentforce platform. It is not sold as a standalone SKU: access comes through Salesforce's general Agentforce consumption pricing, starting at $125/user/month for the Agentforce add-on (Sales/Service/Field Service editions, requires an existing Salesforce license) or usage-based Flex Credits at $500 per 100,000 credits.

Visit Agentforce SDR ↗Reviewed by Michael Okeje · Last verified August 2, 2026

Pricing

$125/user/mo

Bundled into Salesforce Agentforce consumption pricing — per-user add-on, Flex Credits ($500/100k), or Conversations; custom quote required

Free tier: No · Open source: No

Strengths

  • + Grounded directly in a company's own Salesforce CRM and external data via RAG, not a generic script
  • + Handles multiple leads at once, across channels and languages, and hands off cleanly to human sellers
  • + Backed by Salesforce's platform maturity, integrations, and enterprise support

Limitations

  • − Inbound-only — nurtures and qualifies leads that already came in, not autonomous outbound prospecting like Clay or Ava
  • − No standalone price: cost depends on Salesforce edition, Flex Credit consumption, and existing CRM setup, so a real quote requires talking to sales
  • − Requires an existing Salesforce deployment to get real value, unlike standalone AI SDR tools

Best for

Salesforce-native sales orgs wanting inbound lead engagementTeams that already pay for Sales Cloud and want agent capability layered onCompanies wanting responses grounded in existing CRM data rather than a general-purpose agent

How Agentforce SDR works

Agentforce SDR — originally launched as Einstein SDR Agent in 2024 and renamed with Salesforce's Agentforce platform — autonomously engages inbound prospects in natural language. Unlike a scripted chatbot, it analyzes a prospect's question and decides what to do next: answer a product question, handle an objection, or schedule a meeting, handing the lead to a human seller once qualified. Every response is grounded in the company's own CRM and harmonized external data through Agentforce's retrieval-augmented generation.

It is inbound-focused: it nurtures leads that already came in rather than prospecting outbound the way Clay, Ava, or Alice do. That makes it a different tool for a different job than most of the other entries in this category — closer in intent to Piper (also Salesforce-first, also inbound-leaning) than to the outbound-heavy majority.

Pricing is not a standalone SDR-agent price. Access runs through Salesforce's general Agentforce consumption model: a per-user Agentforce add-on from $125/user/month (Sales, Service, or Field Service editions, requires an existing Salesforce license), usage-based Flex Credits at $500 per 100,000 credits, or Conversations-based pricing — all ultimately requiring a sales conversation for a real quote, since actual cost depends heavily on Salesforce edition and usage volume.

What people use Agentforce SDR for

Inbound lead qualification at scale

Engage every inbound lead instantly, 24/7, across channels and languages, before handing qualified ones to a human seller.

Extending an existing Salesforce deployment

Layer autonomous agent capability onto Sales Cloud without adopting a separate outbound platform.

CRM-grounded lead conversations

Answer prospect questions using a company's actual CRM and external data instead of generic scripted replies.

Agentforce SDR pricing in context

Agentforce SDR uses custom pricing, while the median sales agent with public pricing starts at $180/month. See the full AI agent pricing data for category medians and the verified pricing-change log.

Alternatives to Agentforce SDR

Other sales agents in the index, ranked.

  1. 1.Clay (Claygent)$167/mo
  2. 2.Ava by Artisan$250/mo (billed annually)
  3. 3.Alice by 11xCustom (≈$2,000+/mo)
  4. 4.AiSDR$900/mo (billed quarterly)
  5. 5.Piper the AI SDRCustom (≈$42K+/yr reported)
  6. 6.Starnus$60/mo
  7. 7.Regie.ai$180/mo

Agentforce SDR FAQ

How much does Agentforce SDR cost?

There's no standalone price — it runs on Salesforce's general Agentforce consumption pricing: a per-user add-on from $125/user/month (requires an existing Salesforce edition), Flex Credits at $500 per 100,000 credits, or Conversations-based pricing. A real quote requires talking to Salesforce sales.

Is Agentforce SDR the same as Einstein SDR Agent?

Yes. It launched in 2024 as Einstein SDR Agent and was renamed Agentforce SDR when Salesforce consolidated its autonomous agents under the Agentforce platform.

Does Agentforce SDR do outbound prospecting?

No — it's inbound-focused. It engages leads that already came in (web forms, campaigns, etc.), qualifies them, and books meetings, rather than sourcing and cold-outreaching new prospects the way Clay or Ava do.

Do I need Salesforce to use Agentforce SDR?

Yes. It's grounded in and sold through an existing Salesforce deployment (typically Sales Cloud), so it's not a fit as a standalone tool the way most other agents in this category are.