Clay (Claygent)

Clay is less a single agent than a go-to-market data platform with an agent at its center. It connects 100+ data enrichment providers behind a spreadsheet-like interface, and waterfalls between them so that if one provider lacks an email or a firmographic, the next is tried automatically. On top of that sits Claygent, an AI research agent that visits websites and answers free-text questions about any prospect — 'does this company use Salesforce?', 'who leads their data team?' — at spreadsheet scale.

That combination is why GTM engineers and RevOps teams treat Clay as core infrastructure. You can build a list, enrich every row across dozens of sources, run Claygent to research each account, and push the personalized result straight into your CRM or sequencer. Deep integrations mean Clay sits in the middle of an outbound stack rather than bolting on at the edge.

After a March 2026 repricing, paid plans start at $167/month (the Launch tier), with a free tier that covers 500 actions and 100 data credits a month so you can prove out a workflow first. The honest caveats: it is a power tool with a real learning curve, and the dual-credit model (data credits plus actions) means costs climb quickly at volume. For teams that invest the time, nothing else matches its data coverage.